Mind your blogging business

Mind your blogging business

SINCE 1992, when the first hypertext odiary entry, was uploaded, web blogging
technology has hit the mainstream in just about a decade. Any one interested in
technology and keen to see how it is developing cannot move without coming
across this trend for long these days. An indulgence that started out as
personal opinion of writers on the news, their personal lives or merely logs of
interesting websites which they had visited, has developed into an exchange of
communication and information that is likely to provide platform for the
internet's next wave of social interaction and new opportunities in different
fields of human activities, giving one more meaning to the internet. The
phenomenon is not on the middle of the road in Pakistan quite yet, but it will
be in near future.



There is no standard definition of a web log, commonly abbreviated as blog.
Earlier, in 1998, the term was defined as web page where a web logger logs' all
the other web pages, in hyper linked post structure. According to mcts-mcip.com
is a personal journal that is frequently updated and intended for general public
consumption. Blogs generally represent the personality of the author or the
website and its purpose. Topics sometimes include brief philosophical musings,
commentary on internet and other social issues, and links to other sites the
author favours. The essential characteristics of the blog are its journal form,
typically a new entry each day, and its informal style. The author of a blog is
often referred to as a blogger. People who post new journal entries to their
blog may often say they blogged today, they blogged it to their site, or that
they still have to blog.,



Writers and techies are also using terms, such as B-blogs (business blogs) and
K-blog (knowledge blog), and some call it personal knowledge publishing.



Warblogs became famous during recent US war against Iraq when journalists and
commoners started publishing blogs claiming to give live commentary direct from
the war sector. As the blogs are continuously changing their form and content,
therefore, the definition is also likely to change before it becomes industry
standard.



Blogging is spreading largely because it is available to every one and is mostly
free. It is easy and efficient utility. No special technical skills or knowledge
about computer coding and or programming are required. Any one who can log on to
the internet has starting options: hosting services, remote servers, and desktop
software.



A hosting service is the easiest and quickest way to start blogging. Services,
such as Blogger.com allow new users to set up an account for free and begin
posting entries literally in a few minutes. Second, a remotely installed blog is
somewhat complicated to setup, particularly for those who are new. The special
site allows users to install on a server. Some technical know how is required to
configure the blog and database. And, desktop blog programs are installed on a
user's system, and posts are then uploaded to a host.



A desktop program includes hosting and upgrades. There are many more available
on the internet. These tools make it relatively easy for non-techies to publish
their own blogs and reach desired audience on the web.



Blogs can incorporate audio, video, animations, and pictures. Hyperlinks are
used to create connections between information and ideas. What is more, a few
blogging services promise email and mobile phone integration soon.



A nifty new tendency (to blog) is popular among internet savvy citizens around
the globe. According to reported estimates there are some 500,000 to one million
active blogs and the number is growing as new ones are coming online every
moment. Explore right areas on the internet and people from different walks of
life, adolescent discussing their identity issues to techies swapping high-tech
propositions to celebrities sharing their everyday lives, campaigner promoting a
cause and building consensus or some irresponsible using it for spreading
unwanted material and imagery, are found blogging. The proliferation of personal
bloggers has led to a new social scenario and social scientists are researching
about societal impacts of blogs.



Human beings have a natural desire to communicate, to be part of a society. That
is what formed the society in the first place. Out of benefits of the internet,
communications technologies are among the most popular, linking one person's
thoughts to those of others, sending messages and anxiously waiting for
reactions and responses.



Another equally strong motivation, specially evident in the writers' fraternity
is the wish to be read and accepted. Blogging satisfy both of these incentives
and in the process affords an opportunity for social networking and information
course plotting. Over time, bloggers come to be known quite well in a specific
niche; these personal ties may prove useful to writers in giving them
opportunities that they may not have had otherwise.



Any phenomenon with gross root level penetration potential has business value.
Beyond fun and frolic, the growing bloggers' base has caught the attention of
world IT industry. Lycos introduced publishing tools to help users launch their
own blogs. AOL is expected to offer a similar service to its over 35 million
subscribers any time. Google created the biggest blogging stir by acquiring San
Francisco startup Pyra Labs, one of the blogging technology pioneers running the
biggest network of blogs. The business communities are trying to figure out how
to package fast growing new experience. But that is in the west mostly.



While talking to people from local corporate sector for this article, it was
hard to figure out the future of this technique and technology because not many
seemed to know about blogging or using blogs for business promotion and
processes. And no local empirical examples are available as reference for this
examination. But Blogs have already infiltrated into wide areas of the internet
and appear to be in place for significant success and adoption elsewhere.



Content analysis of business blogs found on line from reveals that blogging can
be used as a cutting edge business tool for virtually every type of traditional
media, communication, management and interaction any where. Blogs have already
infiltrated into wide areas of the internet and appear to be in place for
significant success and adoption. On the basis of this analysis, one can sense
the potential of blogs and predict how any enterprise can benefit from blogging.
There is no denying the fact that blogs are going to find a way into corporate
Pakistan in future. One only hopes that businesses adapt to blogging sooner.



How can blogging help businesses? The elements of interactivity and
collaboration are important as businesses adopt blogs for customer relations,
communications, advertising and promotion. Business blogs offer a platform where
information, data, and opinion can be shared and traded among employees,
customers, partners, and prospects in a way previously impossible: a two-way,
open exchange. Depending upon the requirement of any economic concern, the
purpose may not necessarily be to communicate with large audiences. It can be
limited to the groups or team within the organization.



The number of those groups or teams may be any, but the impact of the
communications can have economic impact far beyond its cost. Using blogs,
employees' input and feedback can be encouraged and facilitated without
hierarchal formalities. This gives a voice to the best ideas.



Blogging can also help in efficient management of decentralized employees (or
telecommuter whenever they are employed in Pakistan). Blogs can provide better
and faster solution than e-mails, office memos and recommendations in formal
reports as far as sharing ideas is concerned.



Businesses are of different forms and sizes each having its own needs and
identified ways of achieving goals. In the business world, blogs basically
present an opportunity to build communities where interactive dialogues on
issues of their choice are possible. This is what makes blogging important for
marketers.



Because blogs are a tool that leverages an intranet trend to focus on specific
subjects and attract people in similar interest groups, they could be a big
break for market leaders hoping to target their pitches in a new way. Adding a
blog to the home page of company's website will make it more powerful and
proactive. People will come (to any site) and go, but they will come back again,
provided clever businesses give them something worthwhile, something of value.
If business site is viewed as a trusted provider of information, people
interested in that information will return to it again and again. Blogging will
help increase so far missing local contents on the web.



Mainstream education is not yet online in our country. When online, blogging is
a best training aid that can help both teachers as well as students. Best
educational use of blogs can be for distribution of learning content and
resources, and student teacher discussions.



Initiatives have already started in this field and some western educational
institutions are experimenting with the use of blogs to distribute teaching
material. This allows students to access resources from a wide variety of
sources, including not only from teachers, but also from individuals and sites
offering specialized learning opportunities.



Blogs can help to promote participative and proactive learning. Pakistani
students use English as a second language. In general hey are hesitant to write.
Blogging culture can help them overcome this inhibition. Moreover, as blogs
filter a mass of information, choosing the items that interest bloggers or that
are relevant to the selected topic, commenting upon them, demonstrating
connections between them and analysing them, they can help researchers in many
ways.



The only difference between a business and a personal blogs is of contents.
Writing effective blogs, personal as well as business, is similar to effective
writing for any other medium. While sentence construction, basic grammar, and
spelling are important, bloggers should also be concerned about communicating
concepts. Writing rules are employed (and broken) to the degree that they
support effective communication of a message to intended audience. Having a
powerful, catchy, and riveting opening will help to grab the interest of
readers. Smoothly flowing main text, without repeating things or saying things
that do not make sense to any one other than the writer, and a punchy ending
makes a blog an interesting reading. Individuals should blog for a reason and
their posts should represent their personality. Whereas businesses should make
blogging a commercial endeavour, engaging professionals or even a group of
professionals, who can focus on blogs for achieving organizational objectives.
Business blogs should represent the business identity. It is only well written
blogs that attract focused audiences, and there are many good sites where you
can submit you blogs like or mind submmit your blogs of IT and any thing on your
mind at mcts-mcitp.com, ccnaccie.com, mcitponline.com, actualkey.com



Whenever new trends come to the fore, there is a natural resistance to change
till everybody else start doing it. That is how some useful opportunities are
missed. Combine technology with innovation, initiative and a strong idea at an
appropriate time and the openings are endless. Blogs are fast, simple to use,
and offers immediate access to anyone online. Their utility will increase with
time, as more and more individuals and businesses start blogging and a culture
develops. So, start blogging.



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